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February 5, 2012

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October 29, 2011

Posicionamiento Web en manos de Profesionales

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Los servicios de marketing online y posicionamiento web están mayormente relacionados con la difusión de los servicios, productos o actividades de una persona, institución o empresa. El objetivo central de estas actividades de promoción en línea apuntan a incrementar la cantidad de visitas que recibe el sitio en Internet de la persona o empresa que se está publicitando.

El primer paso para incrementar la cantidad de visitas es lograr que el sitio en sí sea atractivo para los visitantes, que los invite a ingresar, pero más importante, a permanecer en el sitio y regresar lo más seguido posible. Las tareas involucradas en este proceso de optimización de contenidos incluyen diseño web, diseño de logotipo de la corporación (opcional, en caso de que la empresa o institución no cuente con uno), gráficos, campañas en medios de comunicación tradicionales y no tradicionales, diseño de interfaz de navegación, optimización de contenidos, y algunas tareas relacionadas.

Si bien la optimización de contenidos es indispensable para lograr un buen posicionamiento Web, esto no es suficiente por sí mismo. Es necesario complementar estas actividades con técnicas de Optimización de Motores de Búsqueda (SEO) y de Promoción en Motores de Búsqueda (SEM). SEO se ocupa de garantizar que los clientes siempre encuentren su empresa en los listados de los motores de búsqueda más populares, tales como Google, Yahoo!, Dogpile y muchos otros.

El segundo paso para lograr una gran cantidad de visitas en un sitio Web es lograr que las personas encuentren el sitio a través de los motores de búsqueda. La publicidad en Google y otros motores de búsqueda de los servicios de una compañía logran que la gente llegue al sitio rápidamente, ya que un buen posicionamiento en motores de búsqueda (es decir, al estar entre los primeros resultados de una búsqueda) incrementa enormemente las chances de que las personas buscando productos o servicios relacionada con los servicios o productos de la empresa ingresen al sitio siguiendo los enlaces encontrados en el motor de búsqueda.

La utilización combinada de todas las técnicas mencionadas arriba es la forma más efectiva para maximizar el tráfico Web hacia su sitio, y  es un medio eficaz de incrementar sus ventas, al atraer nuevos clientes y personas interesadas en sus productos y servicios.

Una palabra de precaución sin embargo: las técnicas de promoción y optimización Web, para ser efectivas, deben ser realizadas por personal especializado, ya que de ser realizadas en forma incorrecta o estar mal planificada, pueden producir resultados inesperados, e incluso resultar en la pérdida de clientes (debido a que no pueden encontrar los productos que buscan, a pesar de que están publicados en el sitio, por ejemplo).

Una de las empresas de posicionamiento Web que más historias de éxito está teniendo en el mercado de SEO/SEM, así como en el mercado de promoción en redes sociales es http://es.netpeak.net/, una empresa con oficinas en USA y Ucrania, y que ofrece uno de los mejores precios de servicios SEO del mercado mundial, además de excelentes resultados, por lo que si está buscando incrementar sus ventas, ésta puede ser su oportunidad.

December 14, 2009

How to be “bad” on the office

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  • Log on, wait a sec, then get a frightened look on your face and scream, “Oh my God! They’ve found me!” and bolt.
  • Laugh uncontrollably for about 3 minutes and then suddenly stop and look suspiciously at everyone who looks at you.
  • When your computer is turned off, complain to the monitor on duty that you can’t get the darned thing to work. After he/she’s turned it on, wait 5 minutes, turn it off again, and repeat the process for a good half hour.
  • Type frantically, often stopping to look at the person next to you evilly.
  • Before anyone else is in the lab, connect each computer to a different screen than the one it’s set up with.
  • Write a program that plays the “Pokemon” theme song and play it at the highest volume possible over and over again.
  • Work normally for a while. Suddenly look amazingly startled by something on the screen and crawl underneath the desk.
  • Ask the person next to you if they know how to tap into top-secret Pentagon files.
  • Use AIM to make passes at people you don’t know.
  • Make a small ritual sacrifice to the computer before you turn it on.
  • Bring a chainsaw, but don’t use it. If anyone asks why you have it, say, “Just in case…” mysteriously.
  • Type on VAX for awhile. Suddenly start cursing for 3 minutes about everything bad about your life. Then stop and continue typing.
  • Enter the lab, undress, and start staring at other people as if they’re crazy while typing.
  • Light candles in a pentagram around your terminal before starting.
  • Ask around for a spare zip disk. Offer $1. Keep asking until someone agrees. Then, pull a disk out of your fly and say, “Oops. Forgot.”
  • Every time you press return and there is processing time required, pray, “Ohpleaseohpleaseohpleaseohpleaseohplease,” and scream “YES!” when it finishes.
  • “Disk fight!”
  • Start making out with the person at the terminal next to you, whether you know them or not.
  • Put a straw in your mouth and put your hands in your pockets. Type by hitting the keys with the straw.
  • If you’re sitting in a swivel chair, spin around singing “The Thong Song” whenever there is processing time required.
  • Draw a picture of a woman (or man) on a piece of paper and tape it to
    your monitor. Try to seduce it. Act like it hates you and then
    complain loudly that women (men) are worthless.
  • Try to stick a Nintendo cartridge in the disk drive. When it doesn’t work, get the supervisor.
  • When you start up a PC, ask loudly where the smiling Apple face is.
  • Print out the complete works of Shakespeare, then when it’s all done (two days later) say that all you wanted was a line or two.
  • Sit and stare at the screen, chomping on your nails. After doing
    this for a while, spit them out at the feet of the person next to you.
  • Stare at the screen, grind your teeth, stop, look at the person next to you. Repeat procedure, making sure you never provoke the person enough to let them blow up, as this releases tension, and it is far more effective to let them linger.
  • If you have long hair, take a typing break, look for split ends, cut them, and deposit them on your neighbor’s keyboard as you leave.
  • Put a large, gold-framed portrait of the British royal family on your desk and loudly proclaim that it inspires you.
  • Come to the lab wearing several layers of socks. Remove shoes and place
    them on top of the monitor. Remove socks layer by layer and drape them
    around the monitor. Exclaim sudden haiku about the aesthetic beauty of
    cotton on plastic.
  • Take the keyboard and sit under the computer. Type up your paper like
    this. Then go to the lab supervisor and complain about the bad working conditions.
  • Laugh hysterically, shout “You will all perish in a great flood” and continue working.
  • Bring some dry ice and make it look like the computer is smoking.
  • Assign a musical note to every key (ex. the delete key is A flat).
    Whenever you hit a key, hum its note loudly. Write an entire paper this
    way.
  • Attempt to eat your computer mouse.
  • Borrow someone else’s keyboard by reaching over, saying “Excuse me, mind
    if I borrow this for a sec?” unplugging the keyboard, and taking it.
  • Bring in a bunch of magnets and have a ball.
  • When doing calculations, pull out an abacus and say that sometimes the
    old ways are best.
  • Play Pong for hours on the most powerful computer in the lab.
  • Make a loud noise of hitting the same key over and over again until you
    see that your neighbor is noticing. Then look at your neighbor’s keyboard. Hit
    his/her delete key several times, erasing an entire word. While you do
    this, ask: “Does your delete key work?” Shake your head, and resume
    hitting the space bar on your keyboard. Keep doing this until you’ve
    deleted about a page of your neighbor’s document. Then, suddenly
    exclaim: “Well, whaddya know? I’ve been hitting the space bar this
    whole time. No wonder it wasn’t deleting! Ha!” Print out your
    document and leave.
  • Remove your disk from the drive and hide it. Go to the lab monitor and complain that your computer ate your disk. (For special effects, put some glue on or around the disk drive. Claim that the computer is drooling.)
  • Stare at your neighbor’s screen, look really puzzled, burst
    out laughing and say “You did that?” loudly. Keep laughing, grab your
    stuff and leave, howling as you go.
  • Point at the screen. Chant in a made-up language while making elaborate
    hand gestures for a minute or two. Press return or the mouse, then leap
    back and yell, “COVEEEEERRRRR!” Peek up from under the table, walk back
    to the computer and say “Oh, good. It worked this time,” and calmly
    start to type again.
  • Keep looking at invisible bugs and trying to swat them.
  • See who’s online. Send a total stranger a talk request. Talk to them
    like you’ve known them all your lives. Hang up before they get a chance
    to figure out you’re a total stranger.
  • Bring a small tape player with a tape of really absurd sound effects. Pretend it’s the computer and look really lost.
  • Pull out a pencil. Start writing on the screen. Complain that the lead doesn’t work.
  • Come into the computer lab wearing several extra-stinky species of flowers in your hair. Smile incessantly. Type a sentence, then laugh happily exclaim, “You’re such a marvel!” and kiss the screen. Repeat this after every sentence. As your ecstasy mounts, also hug the keyboard. Finally, hug your neighbor, the computer assistant, and then walk out.
  • Run into the computer lab, shout, “The Apocalypse is here!” then calmly sit down and begin to type.
  • Quietly walk into the computer lab with a Black and Decker chainsaw, rev ‘er up, and then walk up to the nearest person and say, “Give me that computer or you’ll be feeding my pet crocodile for the next week.”

Two words: Tesla Coil.

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